Antonio Falco is The Sales Director. Having worked over the past 20 years as a business consultant specialising in sales and business development, his reputation to deliver results is clear to see. His role as The Sales Director means businesses rely on him to ensure that their sales teams are working to their optimum. Antonio delivers hands-on management fulfilling the role by setting the strategy, the targets, the commission plans, training and motivation in order for the team to deliver the results. Author of a new book ‘Stop Pitching Start Selling’ Antonio speaks at many events about how to create sales and effectively manage and develop a sales team. “I believe there are 3 key areas when it comes to Sales – The People, The Strategy, The Numbers – get them right and you have a winning formula” says Antonio Falco – The Sales Director.