Joe is a founder and senior partner at Digital Skills Partnership, providing high quality digital marketing training to organisations, from apprenticeships to senior management teams. He has extensive business and management experience having worked in senior executive positions for a blue-chip, undertaken large-scale consultancy projects and been involved in a variety of digital start-up companies. As the digital landscape has developed over the past 15 years, Joe has been actively engaged at the forefront of new technologies and ideas, creating new customer opportunities using digital marketing in a variety of formats. From 2007 to 2017 he was Principal Lecturer at Liverpool Business School, Liverpool John Moores University and held a wide portfolio of Programme Leadership responsibility including MBA Executive Programme and MSc Digital Marketing. He is a volunteer director of the Liverpool Irish Festival and the Enterprise Advisor Network. In his spare time Joe has undertaken some challenging cycle routes including Ireland from top to bottom (x2), France from Calais to the Med (x2) and England the short route coast to coast. His next goal is to cycle from Land’s End to John O’Groats and perhaps one day the US coast to coast.