Sarah Beall is Managing Director and shareholder of Forum Events & Media Group Ltd. Sarah has over 22 years’ experience in the industry, running a portfolio of 40 events plus a media division encompassing PA Life magazine, Hotel Designs and Briefing newsletters covering various industry sectors.
Sarah thrives on business development and has excellent business acumen and an entrepreneurial flair. She demonstrates committed leadership and is the driving force behind the business with an infection passion for people development.
Last year Sarah invested in two ex-employees and together with her current business partner has launched a new venue finding and event management company called Arctic Fox Events.
An effective communicator with a reputation of empowering women in the events and media industry, a high percentage of her management team are part-time mothers successfully juggling demanding roles.
The business was selected as one of the top 25 cultural leaders in Real Business magazine.
A board member of the AEO and a judge at the AEO awards, she enjoys networking with like-minded professionals.