One of the most cost-effective marketing tactics you can take advantage of is to enter a business award and guess what? They are the best kept secret from SME business owners despite research that indicates customers and employees love working with and for award-winning businesses. Being selected as a finalist is often as prestigious as winning and by ‘telling your story’ with evidence to WOW the judges, you have every chance of winning.
Usually the hardest part is selecting which category to enter and getting started. So look online at the summary of criteria for each award and if you can answer ‘YES that describes our business’ it is probably the category for you. Enter as many categories as possible and taking part in the award entry process provides an invaluable SWOT (strengths, weaknesses, opportunities and threats) analysis amongst everything else.
The tangible benefits of becoming finalists and winning can range from free publicity on and offline, attracting new customers, strengthening brand awareness, retaining and rewarding staff, networking with like-minded businesses and even having a visit from your local Member of Parliament!
Would you like to raise the profile of your company with free PR?
How does your business differentiate itself from the competition?
When was the last time your team were recognised for their expert work?
What helps attract a potential new employee and retain a valuable team-player?
You are probably busy working in your business and may need help working on the business, so for an informal chat about how Best of Both Worlds Ltd can help you through the award entry process please call Mary Sykes BA MCIPR on 07775 562662. The results I have helped clients achieve over the past 10 years speak for themselves with many testimonials on LinkedIn.