5 key benefits that make awards a business priority

The SME National Business Awards offers a brand new opportunity to receive credible recognition for your business in one of 13 categories. The University of Leicester found winning awards generates financial improvement just a year after your success. If this isn’t reason enough to enter, here are five more ever-green benefits for your business:

  1. Share your story

Inspirational award stories are well-loved by the media, providing businesses with motivation in uncertain times. Stand out from your competitors through national recognition and spark the attention of new audiences.

  1. Increase your connections

The SME National Business Awards culminates at an illustrious black-tie ceremony at Wembley Stadium with 450 people expected to attend. Entries are received from all corners of the country making the ceremony an exciting opportunity to share knowledge with likeminded organisations.

  1. Strengthen your digital presence  

Images from the award ceremony will be published on the awards website and social media channels - a great way to get your business recognised as a leader in your field. And by meeting professionals from up a down the country you will develop your LinkedIn circle.

  1. Gain consumer trust and credibility

The Institute of Sales & Marketing Management discovered that more than 70% of consumers are influenced by awards when buying products and services, so unlock this potential for your business. As an award winner or finalist, you can include the logo on your merchandise and presentations.

  1. Motivate employees and attract talent

Reward your staff for their hard work and recognise their achievements by celebrating together. The awards process can even aid your recruitment as you are regarded as a credible and welcoming organisation to be a part of.

So what have you got to lose? Reap the benefits of this cost -effective strategy and put your business to the test.


About Suzy Pettican, MCIPR, ACIM

Suzy Pettican is Managing Director of PR and awards consultancy Reflection PR and has helped clients build their reputation through PR and Marketing for the last 17 years.

Reflection PR’s specialist award writing division has been helping clients from across the UK successfully enter and win awards. Find out more about how Suzy and her experienced team of writers can save you time and improve your chances of success here.